Friday, June 26, 2009

What SEO Analysis Does



Search engine optimization analysis or SEO analysis do not really have their secret formula. What you should know is that a combination of different factors, including analysis or SEO analysis, are all involved in optimizing your site for search engine. In case you are thinking of looking for an SEO analysis, you should therefore know what they actually do first. Although there are many SEO analysis for free, if you want a complete and accurate analysis you might want to have your site analyzed by a reliable company.

A reliable SEO site analysis should first have you a statistical data. The statistical data are research results which include not just stats about your site but also other information. This may be the number of people searching sites everyday on your keyword, info about your competition and other information. The SEO analysis should also have explanations of terms. You need this to understand the data. Then you should also be provided with specific keyword research and key phrases that are perfect for your site. In other words, a reliable SEO company should be able to provide you with good recommendation.

After you have the statistical data, you should also have evidence that proves that they are true Your facts are therefore shown to be reliable. After this, the company should also provide you with data and findings you can use specifically for your site, such as navigation crawlability, site structure, list of broken links, search engine simulation and others. Lastly, they should provide you with recommendations or the changes you should have on your site. All the details on how to optimize your search engine is included in a good SEO analysis.

At the same time, what SEO analysis should not have is also something that you should know. Solicitation is the first thing it should not have. If the analysis is crowded with sponsored links, ads and endorsements, more likely they earn from the ads and not for their analysis. A good company should also not confuse you with irrelevant statistics. The data should be relevant to your site and must not have information that you will not actually need. At the same time, you must know that there is no way any company can predict how a site will do in the future in terms of search engine. Therefore, the same goes for your site. Lastly, all findings should be highly understandable and should not be vague.



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