Smart by Simple Search Engine marketing Tips

While it may not sound like the best news you have ever heard, it is the truth: the success of your site is very dependent on how the finicky search engines feel about you. If your site is one of the search engines' favorites, it is in a position to be very successful. But if they do not like you, you are in for a real struggle to make your site a success. It is good to know, though, that Google does not decide on its favorite websites illogically (though it may seem like it when you check the results pages for your keywords). Putting a thorough search engine marketing strategy into place is an important part of making your website a search engine "favorite." Looking for ways to use search engine marketing on your website? Read on.

1. Use Article Marketing. Writing and submitting articles is becoming one of the most popular ways to use search engine marketing. There are some very good reasons why this works well. One is that writing and submitting articles does not cost you a thing (unless you pay a writer). For another, it is a very effective search engine marketing method. Why is it so successful? Because each article you write will be keyword focused for the page you are trying to boost, making it a relevant incoming link for your site. And we all know how much search engines love relevant incoming links.

2. Update Your Site. Because search engines love new content, keeping your site updated is a big part of any search engine marketing campaign. Create a schedule for adding content to your site, and stick to it.

3. Write Wonderful Landing Pages Even though you might think that the job of your landing page is just to get visitors to stay on your site (or click through), landing pages also fill a search engine marketing role. Because search engines pay attention to user behavior on your pages, having quality landing pages that keep visitors on your site is key to successful search engine marketing. If visitors click "back" to leave your site immediately, the search engines will begin to think something is wrong... and will give competing sites the good spots on the SERPs.

4. Read Up on Search Engine News. Though not even the best search engine marketing firms know all the secrets behind Google's algorithms, the search engines do give ideas about what they look for in a site. Keeping track of these changing trends is a key part of successful search engine marketing.

5. Make Everything Relevant. Incoming links are always good for search engine marketing. However, relevance comes in to play in every element of your site, and relevant backlinks and keyword relevant content are both important for improving your rankings. Search engines like to see that your site is focused and appeals to visitors using certain search terms. The more focused it is, the easier it will be to rank well.