Advantages of Search Engine Marketing

Search Engine Marketing is the promotion of products through the search engines available on the World Wide Web. Search Engine Marketing is one of the most complex but successful methods of marketing available for products. No other Marketing Strategy can gain the product visibility available through marketing on the Internet Search Engine Marketing is rather advantageous as it requires a minimum cost and can result in High Traffic for Websites.

With a rise in the number of internet promotions, websites and the frequent use of the internet, Search Engine Marketing is required by all websites for even minimum visibility. Various techniques for Search Engine Marketing are Search Engine Optimization, paid inclusions and paid placement. Various other techniques though less frequently used are present such as Blogging, Directory submissions etc.

Search engine optimization (SEO) is the process of increasing traffic to a website through advantageous visibility through the internet. Search Engine Otimization is an effective Search Engine Marketing strategy as it results in a huge increase in traffic to a website Paid placements cost rather less as payment is related to the number of times users click on the advertisement which leads to the advertisers website. Paid inclusions on the other hand is where the search engine is paid to include the advertisers website in their search index. There are many other engineered methods as well which could be a combination of one or more of the methods mentioned above. A combination of paid inclusion and paid placement could increase internet visibility remarkably though it would lead to increased costs.

Search Engine Marketing is achieving popularity and is growing at a faster rate than traditional methods of marketing. Search Engine Marketing is preferred over other online marketing alternatives due to effective results. In 2006 around US$9.4 billion was spent in North America on Search Engine Marketing alone disregarding other online advertising strategies. The market is predicted to grow upto $18.6 billion in North America by 2011. Search Engine Optimization is still considered one of the most popular forms of marketing.

There is no need of enlisting the advantages of Search Engine Marketing which is one of the largest consumer database available to mankind. If the resources used to advertise through traditional means such as the Radio and Television are used to advertise through the internet there would be a noticeable difference in the product sales as well as product visibility.

There have been controversy regarding paid search advertising and the Federal Trade Commission has stressed on the disclosure of paid advertising as well. There are a number of movies, TV series etc where products are depicted and there is no way to determine whether the advertisers have paid for the same or not, thus these controversies regarding the internet marketing can be seen as inconsistent with other media.