Saturday, April 11, 2009

The magic of affordable SEO



Search Engine Optimization or SEO is a new interface in the modern era of marketing products. This marketing strategy is highly preferred by small and medium business operators since it is relatively economical. One might wonder what SEO is in the first place. SEO is basically all about highlighting your website over the numerous other competing websites. The need for SEO arises out of the fact that the person who searches for some keywords on the search engine generally does not go to all the hundreds of websites and prefers the ones appearing at the top. Hence to survive yours website needs to be listed at top priority in the list that appears on the search engine.

Let us proceed by taking a practical example. Type the keyword Gadgets in the Google search page and you will find 154,000,000 results showing for the search. Now the first ten websites that appear on the first page will get more clicks for themselves merely because they are easily accessible. The rest contains the bulk of other competing websites but the chances of them being visited decrease with the increasing number of page on which they appear. Now the basic function of SEO is ensuring that your website appears on the top of the list within the first ten so that you have a better exposure to market than your competitors. To cut the long story short the desired function of a SEO is to make sure that when the relevant keywords are searched, your website appears as the first result irrespective of there being a sea of other rival websites.

An affordable SEO is one which gives you optimized quality of services within the constrains of economic resources. An affordable SEO should also give your website top priority in the list of related keywords list searched on multiple search engines like Yahoo and Google. One principle behind SEO is that the optimization process does not take as long a time as in case of large website which enables them to support more clients in the same time for lesser price and still maintain financial viability. The function of an affordable SEO ranges from conducting a survey of the data uploaded on your website to look for its exclusive features to determine relevant keywords and apply them to achieve results. The job does not end here and there has to be constant vigilance of the changing standards of the search engines and modify the website as per them to maintain the same favorable result.

The affordable SEO must also keep a track of the policy of the rival website and advise you to change tags. Clearly, SEO management requires lot of expertise and labour for which the appropriate amount is charged from the client. The same ranges from studying the content of the website, Meta Tags and advising on the existing and edited data on the website and finally submitting the link to the relevant search engine. Now consider a case where your website is planned according to the guidelines of a particular search engine it may not get same treatment with other search engines and hence the SEO management has to be such that you get the best possible treatment on maximum engines with same subject matter on your websites. These can be some factors to be considered while adjudging affordability of SEO

However one must remember that SEO can only help the potential consumers of your website to reach it but can not help if they do not like the website for one reason or the other. After all to select your offer is within the exclusive domain of consumer discretion and no one can interferer with it not even the best SEO.



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