Search engines give a high rank to websites using White Hat SEO techniques.

If you follow the rules of Search Engine Optimization correctly without resorting to devious practices you are using White Hat SEO techniques. White Hat SEO is the process by which search engine guidelines are strictly followed when designing and writing content for a website. Keyword stuffing and forced linking should be avoided if White Hat SEO is to be practiced.



Confusing search engine crawlers by using duplicate content and more than one title is against the guidelines issued by search engines for White Hat SEO. Using a good SEO company to manage SEO will ensure that all White Hat SEO rules and guidelines are scrupulously followed. Search engines ban and penalize websites that do not practice White Hat SEO techniques.